Besides TikTok, there is another top popular social media app from China gaining traction globally: Little Red Book, or 小红书, also known as Xiao Hong Shu (XHS). Today, we will share how to create a Little Red Book account outside of China.
Creating a Little Red Book Account for Personal Use
Creating an account on Little Red Book is straightforward. Follow these steps to get started:
Step 1: Download the App
Get the App: Search for "Xiaohongshu" in the Apple App Store or Google Play Store to download the application.
Step 2: Open the App and Select a Language
Launch the App: After downloading, open the app. You will be prompted to choose your preferred language.
Step 3: Sign Up
Registration Options: Tap the "Sign Up" button at the bottom of the screen. You can sign up using a phone number or email. Fill in your details, such as your name, location, and password. If you're using a phone number, you can enter your international mobile number to receive a verification code.
Email Verification
Check Your Inbox: If you registered with an email, look for a verification email from Xiaohongshu. Click on the verification link provided or enter the verification code to complete the process.
Mobile Verification
Enter Verification Code: If you signed up with a mobile number, you will receive an SMS with a verification code. Enter this code to finalize your account setup.
Little Red Book for Business Accounts (Overseas Enterprises)
Little Red Book Business Account Registration
Registering as a business account on Little Red Book requires additional steps. Here’s what you need:
Step 1: Prepare Your Materials
Company Information: Gather the legal registration documents for your overseas company. This includes the company registration certificate and business registration certificate. The documents must be original or color scanned copies, clear and complete.
Step 2: Official Certification Application Letter
Download Template: Obtain the official certification application letter template from Xiaohongshu. Complete this letter and ensure it is stamped with your company's official seal. It should also be signed by the operator. If there is no official seal, the person in charge or the legal representative can sign it. You must also provide color photos or scanned copies of the legal representative's ID card, both front and back.
Step 3: Trademark Registration Certificate
Proof of Trademark: If your brand is registered, include the original or a color scanned copy of the trademark registration certificate. If your brand account name features both Chinese and English, but the trademark only exists in Chinese, an English trademark certificate is also necessary.
Step 4: Supplementary Qualifications
Additional Documents: Depending on Xiaohongshu's requirements, other supplementary documents may be necessary. This could include industry qualifications, application qualifications (like the Computer Software Copyright Registration Certificate), or website qualifications (such as ICP filing screenshots).
Challenges in Business Registration
Generally, registering and verifying a business account on Little Red Book requires a more extensive documentation process compared to personal accounts. This can pose challenges for overseas enterprises looking to establish a presence on this platform. However, don’t worry—help is at hand.
How SODA Global Can Assist
At SODA Global Marketing, we are a professional Little Red Book marketing agency. We offer a complete service for the Little Red Book app, including account creation, verification, operation, and promotion of your Xiao Hong Shu account.
With our expertise, you can navigate the complexities of registering a business account on Little Red Book effectively. We understand the platform's specific requirements, ensuring a smoother onboarding process for your business.
Contact Us for More Information
Interested in learning more about our services? Kindly contact us today to explore our tailored Little Red Book solutions. Let us help you make the most out of your presence on this influential social media platform.
By following these steps and utilizing our services, you can successfully create and maintain your Little Red Book account, whether for personal use or business purposes. Don't miss out on the chance to engage with a dynamic community and promote your content globally!