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Exhibition you need to attend in China

Updated: 8 hours ago

No matter what category you are in, B2B or B2C business,if you would like to develop business in China, exhibition is still the most efficient marketing method. You will have a booth to present your products and brand, also have opportunity to meet and talk with potential customers.


Here we list some popular global exhibitions in China for your to check.



China exhibition you need to know

Tourism exhibition


There are many tourism exhibitions of different types and scales in China. Here are some relatively well-known ones:

1. China Cultural Tourism Industry Expo:

On September 13, 2024, the expo opened at the National Convention and Exhibition Center (Tianjin). With the theme of "Experience New Cultural Tourism and Enjoy New Life", the exhibition focuses on the new demands, new markets and new business forms of the cultural and tourism industry, and pays attention to specialization, marketization and internationalization. There are 270 exhibition groups and nearly 2,000 participating enterprises. Multiple themed exhibition halls are set up, including the theme hall displaying the latest achievements in the development of the national cultural and tourism industry, the outdoor equipment hall, the smart tourism hall, the provincial and municipal halls, the Tianjin hall, the trendy culture hall, etc. During the expo, many activities such as the Global Travelers (Tianjin) Conference, the investment and financing conference for cultural and tourism industry projects, and the domestic travel agents conference are also held.


2. China International Tourism Commodities Fair

The first session was successfully held in 2009. It mainly exhibits and trades tourism equipment, souvenirs, outdoor leisure commodities, high-end tourism, smart tourism products, etc. This expo provides an important platform for the display and trading of tourism commodities and is of great significance for promoting the development of the tourism commodity industry.


3. Guangzhou International Travel Fair

- It is one of the tourism exhibitions with high influence in China and attracts many domestic and foreign tourism institutions and enterprises to participate. The exhibition has rich contents, including promotion of tourist destinations, sales of tourism products, display of tourism technologies, etc., providing a good opportunity for exchanges and cooperation in the tourism industry.


4. China Outbound Travel & Tourism Market (COTTM)

As the only B2B professional exhibition in China focusing on outbound tourism, it has successfully held many large-scale exhibitions and industry summits in succession over the past years. This exhibition provides a preferred platform for global tourist destination countries/regions as well as resource suppliers and service providers to seek partners and promote their products and services in the Chinese market.


5. Shanghai Tourism Industry Expo

It is a popular exhibition in the industry, displaying various products and services related to the tourism industry, covering multiple fields such as tourist attractions, hotels, travel agencies, tourism technology, etc., and playing a positive role in promoting the development of the tourism industry in Shanghai and surrounding areas.


These tourism exhibitions are held in different cities and each has its own characteristics and advantages, providing important support and promotion for the development of the tourism industry.


Health and Nutrition Exhibition


Here are some relatively well-known health-related exhibitions in China:


1. World Health Expo:

It is one of the important exhibitions in the field of big health in China and has a high influence. For example, the sixth World Health Expo in 2024 opened in Wuhan. More than a thousand exhibitors and a group of experts, scientific researchers, and entrepreneur representatives in the field of big health at home and abroad gathered to display new products, exchange new trends, and discuss industrial development. This exhibition has a large exhibition area and multiple venues, covering upstream and downstream fields of the entire big health industry chain such as medical devices, digital health, elderly care industry, maternal and child health, and traditional medicine.


2. China (Beijing) International Big Health Industry Expo:

It is committed to building an exchange and display platform for the big health industry, gathering many enterprises, experts, and professional audiences in the field of big health. The exhibition contents include multiple aspects such as health management, medical technology, nutrition and health care, and traditional Chinese medicine, providing a good opportunity to promote the development of the big health industry.


3. Shanghai International Health Expo:

Held in Shanghai, it has a wide range of exhibitions, covering multiple fields such as health attractions, health products, health management services, and health technology. It has a positive role in promoting the development of the health industry in Shanghai and surrounding areas, and also provides an important platform for exchanges and cooperation in the domestic and foreign health industries.


4. Guangzhou International Big Health Industry Expo:

Sponsored by Guangdong Modern Health Industry Research Institute and Guangdong Nutrition and Health Industry Association, etc., the exhibition contents cover multiple sub-fields such as medical devices, health management and precision medicine, healthy home health products, traditional Chinese medicine, health-preserving medical food and medicine, and epidemic prevention equipment. This expo attracts many domestic and foreign enterprises to participate and is one of the important business activities in the field of big health.


5. China International Health and Nutrition Expo (NHNE):

Focusing on the field of health and nutrition, it displays various products such as nutritional health products, functional foods, and healthy foods, attracting many domestic and foreign brand enterprises to participate. During the exhibition, relevant forums, seminars and other activities will also be held to promote exchanges and cooperation within the industry.


6. China International Traditional Chinese Medicine Health Service Expo:

With traditional Chinese medicine health services as the theme, it displays products, technologies, and services related to traditional Chinese medicine, including traditional Chinese medicine decoction pieces, traditional Chinese medicine physiotherapy equipment, traditional Chinese medicine health care services, etc. It is of great significance for promoting traditional Chinese medicine culture and promoting the development of traditional Chinese medicine health service industry.


7. China International Rehabilitation and Personal Health Expo:

Focusing on the fields of rehabilitation and personal health, it displays products such as rehabilitation equipment, assistive devices, and personal health monitoring equipment, providing a platform for exchanges and cooperation for the development of the rehabilitation medical industry.


Food and beverage exhibition


Here are some relatively well-known food exhibitions in China:


1. SIAL China (China International Food and Beverage Exhibition):

This is a grand event in the food and beverage industry with considerable scale and influence in Asia. Every year, it attracts many domestic and foreign food producers, distributors, retailers, etc. to participate. The exhibition has rich contents, covering various types of food, beverages, alcohols, snack foods, agricultural products, etc., providing an important platform for food industry enterprises to display products, exchange and cooperate, and expand markets.


2. Bakery China (China International Bakery Exhibition):

Co-hosted by the China Bakery and Confectionery Industry Association and Beijing BakeRew Exhibition Service Co., Ltd. Held in Shanghai every year, it is a preferred international business exhibition platform serving the entire industrial chain of the baking industry in the Asia-Pacific region and also the world's leading baking product and service exhibition. The exhibition brings together enterprises and professionals in the global baking industry to display new products, new technologies, and new equipment in the baking field.


3. Interwine China (China (Guangzhou) International Famous Wine Exhibition):

- Focusing on wine exhibitions, it is one of the larger professional imported wine exhibitions in China. Exhibits include various types of alcoholic products such as wine, beer, spirits, and fruit wine, as well as wine utensils and products related to wine culture. This exhibition provides a platform for domestic and foreign wine producers, distributors, agents, etc. to exchange and cooperate and expand markets, and is of great significance for promoting the development of the Chinese wine industry.


4. China (Shanghai) International Catering Expo:

Focusing on the catering industry, the exhibition contents include catering equipment, food ingredients, seasonings, catering services, etc. The exhibition attracts many catering enterprises, suppliers, distributors, etc. to participate, providing practitioners in the catering industry with an opportunity to understand industry trends, purchase products, and exchange and cooperate.


Overseas education,immigration and investment exibition

In China, there are some relatively well-known exhibitions related to immigration and studying abroad:


1. Shanghai Overseas Property Investment Immigration and Study Abroad Exhibition:

It will be held on March 22-24, July 05-07, and November 08-10 in 2024. This is one of the larger overseas property investment immigration and study abroad exhibitions in China. The exhibition covers four major themes: overseas property purchase, overseas immigration, overseas study abroad, and overseas investment. It attracts industry elites such as overseas real estate developers, investment immigration agencies, and study abroad agencies from all over the world to participate in the exhibition, providing visitors with the latest overseas-related information and services.


2. Guangzhou Overseas Property Investment Immigration and Study Abroad Exhibition:

It will be held at Poly World Trade Center Expo in Guangzhou from July 27 to 28, 2024. This exhibition provides a platform for overseas exhibitors to explore the Chinese market. It exhibits hundreds of overseas property purchase, overseas immigration, study abroad education, and overseas service projects, building a one-stop consulting and communication platform for intended groups and families. It also provides communication opportunities for industry cooperation and channel expansion for overseas project parties. - Another exhibition will also be held at Poly World Trade Center Expo in Guangzhou from November 23 to 24, 2024. This exhibition invites high-net-worth individuals through cooperation with many high-end institutions. There are activities such as overseas property displays, legal consulting services, theme lectures, and roundtable forums on site.


3. Beijing Overseas Investment Property Purchase, Immigration and Study Abroad Exhibition:

It will be held at the China National Convention Center from November 15 to 17, 2024. This is a key brand event in the fields of overseas property purchase, overseas immigration, and study abroad. It showcases about 200 overseas boutique projects from around the world, attracting high-net-worth families to visit on site, and inviting intermediary agencies and potential partners to participate in the exhibition and concurrent activities.


4. Chengdu Overseas Study Abroad, Immigration and Property Purchase Exhibition:

Relevant exhibitions were held in Chengdu in 2024. The specific holding time may vary depending on the year. However, Chengdu is an important city in southwest China. This exhibition provides a platform for people in southwest China who have needs for immigration and studying abroad to understand relevant information.


Beauty and personal care exhibition


Here are some relatively well-known exhibitions of personal care and skincare products in China:


1. CBE China Beauty Expo:

This is a global business service value platform for the beauty industry chain and is known as the barometer and vane of the Chinese beauty market. Held annually, it will be exhibited in cities such as Shanghai, Guangzhou, and Beijing on a rotating basis. For example, the 28th exhibition held in Shanghai from May 22 to 24, 2024, attracted more than 3,200 cosmetics enterprises from over 40 countries and regions around the world to participate. The exhibition area reached 230,000 square meters, covering many categories such as skincare, cosmetics, perfumes and fragrances, facial masks, personal care, men's care, and washing and care. Nearly a hundred wonderful special activities will also be held, including industrial technology forums, thought summits and salons, and professional skill competitions.


2. PCHi China International Exhibition on Cosmetic, Toiletry and Home Care Ingredients

Held in Shanghai every spring, it is a professional exhibition focusing on the field of cosmetics, personal and home care product ingredients. The exhibition brings together many raw material suppliers, manufacturers, and research institutions from around the world, displaying new raw materials, new technologies, and new trends in the industry, providing an important technical exchange and trade platform for the research and development and production of personal care and skincare products. For example, the exhibition held at the Shanghai World Expo Exhibition and Convention Center in March 2024 attracted 780 leading cosmetics enterprises and hundreds of industry veterans to participate.


3. Guangzhou Beauty Expo:

Sponsored by the Guangdong Beauty and Hairdressing Cosmetics Industry Association and Guangzhou Jiamay Exhibition Co., Ltd., it was founded by Ms. Ma Ya in 1989. At present, it has formed an exhibition model of seven exhibitions a year in four places: Beijing, Shanghai, Guangzhou, and Shenzhen. The exhibition has a large scale, with an annual exhibition area of over one million square meters and an annual number of visitors exceeding 2.5 million. It is an ideal platform for industry insiders to realize a one-stop procurement plan. Its exhibition scope is extensive, covering personal care and skincare products and related industries in various fields such as daily chemical lines, supply chains, professional lines, and comprehensive sectors.


4. Beijing International Beauty and Cosmetics Expo:

Founded in 1997, it has been held twice a year since 2008 and has become a beauty industry event with strong influence in North China and even the whole country. It is also a docking platform for domestic and foreign enterprises to explore overseas markets. The exhibition scope includes many categories such as beauty and skincare products, personal care products, medical beauty and plastic surgery, packaging materials, and hair care products.


Ai Smart Technology Exhibition

There are many well-known artificial intelligence exhibitions in China. Here are some relatively influential ones:


1. Shenzhen (International) General Artificial Intelligence Conference and Shenzhen (International) General Artificial Intelligence Industry Expo:

It is held in Shenzhen. This event was held from August 28 to 30, 2024, with the theme of "Charming AI, Infinite Future", focusing on creating three core sections: "one conference, one exhibition, and N forums". The exhibition area is 60,000 square meters. Nearly a thousand exhibitors including Huawei and Tencent are gathered, and the number of audience reservations and registrations reaches 100,000.


2. The 5th Shenzhen International Artificial Intelligence Exhibition (GAIE):

It was held at Shenzhen Convention and Exhibition Center (Futian) from September 8 to 10, 2024. This exhibition is hosted by the Shenzhen Artificial Intelligence Industry Association and Shenzhen Wanbo Exhibition Co., Ltd. With the theme of "Intelligent Creation of the Future, Value Linkage", it brings together many leading enterprises in the field of artificial intelligence, displaying the latest technologies, products and solutions in the field of artificial intelligence, covering multiple fields such as intelligent manufacturing, smart healthcare, and embodied intelligence. During the exhibition, more than 30 industry forums are planned to conduct in-depth discussions on more than 100 hot topics.


3. Global Artificial Intelligence Product Application Expo (AIExpo):

It was held at Suzhou International Expo Center from September 11 to 12, 2024. This is the largest artificial intelligence industry event in Jiangsu Province and one of the four domestic artificial intelligence exhibitions with professionalization, internationalization and high specifications. This exhibition integrates exhibition, conference, competition, award and performance, and is a top-level platform for artificial intelligence product application innovation and cooperation and exchange.


4. World Robot Conference:

It is an important exhibition in the field of robots in China, which also involves a large number of application displays and exchanges of artificial intelligence in the field of robots. Although the focus is on robots, as the key technical support of robots, artificial intelligence also attracts much attention at this exhibition. This exhibition usually displays various types of robots and related artificial intelligence technologies and application cases.


In conclusion

There are many exhibitions in China, SODA experts can help you to choose suitable exhibition and handle all related exhibitor works for you, we have all-in-one China trade show service including pre launching work like Chinese social media marketing, Baidu SEO, Chinese PR, also booth design and set up, products logistics, events application during exhibition. If you would like to know more details,kindly contact us.


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