Master the content marketing calendar is the key to develop a good Chinese digital marketing strategy. You may use a good marketing calendar template to structure your product launching schedule and marketing plan to match those important events and festivals in China.
Today we would like to share you Chinese marketing calendar for 2024, the year dragon for you to know all important marketing campaign timeline.
January Marketing Timeline
Key Events / Fesitivals
New Year's Day, Minor Cold, Major Cold, Annual Meeting, Laba
Marketing keywords
New Year's Eve, New Year, plan, annual, year-end summary, year-end goal achievement, Spring Festival travel, New Year's goods
Activity keywords
Double New Year, New Year, shopping center, mall, pop-up store, cover, New Year's Day, stage design, New Year's Eve, party, ceremony, variety show, concert, party
February Marketing Timeline
Key Event / Fesitival
Little New Year, Spring Festival, New Year's Eve, Valentine's Day, Lantern Festival, Beginning of Spring, Rain Water
Marketing keywords
New Year's wishes, gifts, confessions, rice balls, riddles
Activity keywords
Shopping center, mall, mahjong, national fashion, national essence, art exhibition, pop-up store, lanterns, love, Valentine's Day, flowers, romance, sweetness, welcoming the spring, going home, reunion, Spring Festival couplets, blessing characters, Year of the Dragon, New Year flavor
March Marketing Timeline
Key Event / Fesitival
Women's Day, Arbor Day, 315, Waking of Insects, Dragon Head Raising, Spring Equinox
Marketing keywords
Personal care, beauty, green plants, kites, outings, warm-up, environmental protection
Activity keywords
Lady beauty, skin care, women, gifts, care, luxury goods, pop-up store, art, designer, internet celebrity, check-in, DIY, dragon raising its head, haircut, spring thunder, peach blossom, environmental protection, energy saving, green, travel, spring colors
April Marketing Timeline
Key Event / Fesitival
Qingming Festival, Environmental Protection Day, Earth Day, Reading Day, Grain Rain
Marketing keywords
Reading, environmental protection, Grain Rain
Activity keywords
education, reading, rainy season, flowers, umbrella, windmill, funny, tricky, creative, ancestor worship, outing, travel, team building
May Marketing Timeline
Key Event / Fesitival
Mother's Day, Labor Day, 520, Beginning of Summer, Grain Full, Youth Day
Marketing keywords
Travel, tourism, gathering, maternal love, labor, love, auto show, real estate fair
Activity keywords
Exhibition, art, IP, booth, trade fair, display, standard booth, booth, expo, auto show, wedding, youth, youthfulness, passion, striving, confession, flowers, gift, companionship, growth, midsummer
June Marketing Timeline
Key Event / Fesitival
Children's Day, Dragon Boat Festival, Father's Day, 618, College Entrance Examination, Mid-Year Celebration, Summer Solstice
Marketing keywords
Childlike innocence, responsibility, Zongzi, fatherly love, promotion, graduation season
Activity keywords
Children's Day, summer vacation, interaction, June 1, atmosphere, art, party, parent-child, fun, family day, publicity, childlike fun, memories, nostalgia, success in the imperial examination, graduation, Zongzi, Qu Yuan, reunion, realgar wine, traditional festivals, vacation, travel, father's love is like a mountain, Superman, watermelon, fruit
July Marketing Timeline
Key Event / Fesitival
Party Building, Public Health Day, International Beer Festival, Summer, Summer Vacation, Lesser Heat, Greater Heat
Marketing keywords
Food, health, sports, markets, maker festivals, holidays, travel
Activity keywords
Patriotism, love for the party, carnival, parade, event marketing, cultural and creative industries, exhibitions, foodies, beer festivals, music festivals
August Marketing Timeline
Key Event / Fesitival
Army Day, National Fitness Day, Chinese Valentine's Day, Ghost Festival, Beginning of Autumn, End of Heat
Marketing keywords
Summer, Fitness, Water Sports, Love, Confession
Activity keywords
Overseas, interaction, summer, events, fruits, vegetables, party, warm-up, sports meeting, soldier, patriotism, protection, mission, love, Cowherd and Weaver Girl, couple, early autumn, maturity, change of seasons, late summer
September Marketing Timeline
Key Event / Fesitival
Teachers' Day, the beginning of the school year, Mid-Autumn Festival, Love Teeth Day, White Dew, Autumnal Equinox
Marketing keywords
Health, reunion, education, mooncakes, harvest, gratitude
Activity keywords
Mid-Autumn Festival, atmosphere, moon, interstellar, lunar, beautiful display, reunion, starry sky, aviation, universe, interstellar, travel, aircraft carrier, alien, rabbit, start of school, back to school, gratitude, flowers, chalk, go home, reunion, moon watching, holiday, travel, harvest, rice field, pastoral
October Marketing Timeline
Key Event / Fesitival
National Day, Seven Days of Joy, Halloween, Cold Dew, Frost Descent, Double Ninth Festival
Marketing keywords
Travel, tourism, gathering, candy, patriotism, harvest
Activity keywords
Conference, fashion show, autumn and winter, spring and summer releases, exhibitions, exhibition halls, museums, national celebrations, eating, drinking and having fun, holidays, traveling, respecting and loving the elderly, mountain climbing, chrysanthemum appreciation, looking far from a height, filial piety, gratitude, persimmons, cold, pumpkins, tricks, bats, horror, cross-dressing
November Marketing Timeline
Key Event / Fesitival
Double 11, Thanksgiving, Crab, Winter, Beginning of Winter, Light Snow
Marketing keywords
Shopping spree, thank you consumers, discounts, promotions
Activity keywords
Live broadcast, e-commerce, Taobao, promotion, discount, winter, cold, keep warm, snow, dumplings
December Marketing Timeline
Key Event / Fesitival
Double 12, Christmas, Christmas Eve, New Year's Eve, New Year's Day, New Year, Heavy Snow, Winter Solstice
Marketing keywords
Year-end celebration, New Year's Eve, carnival, lighting ceremony, health care
Activity keywords
New Year, display, Christmas, window, winter, celebration, annual meeting, anniversary, party, cyberpunk, snow, cold, winter, dumplings, apple, gift, carnival, year-end review, New Year's plan
Chinese marketing calendar conclusion
Local events, fesitivals and global fesitivals make the full Chinse marketing calendar map
After you know the whole dragon year Chinese marketing calendar, you can match them with Chinese social media postings, Contact with SODA to get more details about Chinese social media marketing and advertising, SODA can help as Chinese digital marketing agency to serve at one stop.
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